AEROSPACE & DEFENSE SPECIALISTS
Navigate the complex world of aviation with
Second In Command.
EXPERTISE
Aviation is a complex market with varying business models and segmentation. We focus on supporting your journey in the areas of General Aviation, Business Aviation, Military and Defense, Commercial Aviation (Airlines & Cargo), and Avionics and Mission Equipment.
BUSINESS AVIATION
Whether you're a Part 135 charter, corporate flight department, fractional or prospective owner/operator you have questions and the FAA can't seem to help.
MILITARY & DEFENSE
The global security construct is as complex as ever. If you're looking to expand a commercial business into the DoD "multi-verse" let us help you navigate all the acronyms.
LEADERSHIP & MENTORING
Are you a new leader? Looking to make a career transition into aviation? Has your career journey stalled out unexpectedly? Whether you're making a mid-career change, just starting out, or need help developing critical skills to succeed, let our experts help.
PROPOSAL SUPPORT
Do you have a big proposal due? Are you feeling completely overwhelmed by the amount of work and don't know where to start? We can help.
PRODUCT LAUNCH
Are you getting ready to launch a new product? Taking an existing product and introducing it to aviation for the first time? Let us help you build a campaign that gets your product in front of the right people. We'll help you develop trade names, key messages that resonate with key decision makers in aviation, and walk you through the publications, trade shows, media, digital ads, and event sponsorships you'll want to attend.
KEYNOTE SPEAKING
Gain inspiration from Marc Ayala, a seasoned veteran and aviation industry expert. As the President and Founder of Second in Command, Marc brings years of experience, expertise, and insight to your next speaking engagement.
Soaring Reviews
“I've known Marc for over 15 years, and he is an outstanding sales leader with a proven track record in large, complex industrial sales. His ability to develop new business in challenging markets is exceptional, and he consistently drives results. Marc is not only highly skilled in navigating large, complex multiyear deals but also a leader that people genuinely enjoy working for. His strategic approach, combined with his ability to build strong relationships, makes him an invaluable asset to any sales team.” — Alan P.
"Marc is one of the strongest pursuit and order capture talents I know. I worked on several strategic pursuits with him and found his insights to be objective and helpful. He consistently applied critical thinking, helping us consider alternative viewpoints essential to understanding our top competition and customer challenges. While bringing his perspective into view, he enabled teams to leverage their strengths and craft unique value propositions that secured critical new business. On top of this, he keeps the work fun and treats every opportunity like his top priority."
— Aaron M.
“I worked with Marc as my mentor for over three years. During this time, Marc helped me focus on my career goals and coached me through several difficult situations in a corporate setting. I experienced tremendous growth during this time improving my confidence and fulfilling several of my professional goals. I highly recommend Marc as a coach for anyone looking to grow in their leadership skills.”
— Louisa B.